The BookMachine Podcast: Conversations in Publishing
The BookMachine Podcast: Conversations in Publishing shines a light on the unsung heroes of the publishing industry, sharing the career journeys of inspiring people across all departments. Hosts Gavin and Gemma will guide you as we speak with brilliant guests and explore topics of interest to publishing professionals, industry hopefuls and anyone interested in what goes on behind the pages.
The BookMachine Podcast: Conversations in Publishing
Marketing to schools and the power of teacher case studies - Olivia Tanner (Digital Marketing Strategist at BookMachine)
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BookMachine
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Season 2
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Episode 2
We were delighted to speak with Olivia Tanner, Digital Marketing Strategist at BookMachine Creative Agency and experienced education marketer about the importance of marketing to schools in the right way. We asked her about what techniques and approaches she uses to get busy teachers on board and why teacher case studies and hearing directly from their peers is so powerful. She also shared insights from her career including time at Rising Stars, Hodder Education.
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