Not just a stunt: The ingredients for great non-fiction marketing campaigns with Akua Boateng, Senior Marketing Manager, Bloomsbury

Remember those memorable campaigns for non-fiction books that took to the streets to gain maximum impact? Akua Boateng, Senior Marketing Manager for non-fiction at Bloomsbury, does.

She has worked on a range of events, marketing stunts and other “out-of-home” promotions to make a splash, build awareness, entertain and capture the imagination and attention of audiences. 

We were thrilled to speak to her about her work crafting campaigns, her  thoughts on what makes them successful, and where they really have an impact. We also asked her about her work with Bloomsbury’s Bloom network and her role as a Creative Access steering group member.

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